Say YES & Save Big on Your Dream Wedding Dress!

Find Your Perfect Dress in One Stress-Free Visit to Get 50% OFF + Free Veil & Accessories!

Say YES & Save Big on Your Dream Wedding Dress!

Find Your Perfect Dress in One Stress-Free Visit to Get 50% OFF + Free Veil & Accessories!

Hear From Our Happy Brides

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“Friendly staff, beautiful gowns. Very kind. helped me find my dream wedding dress for a SUPER affordable price. Can’t thank them enough. also accommodating to plus size brides as well!”

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“It was wonderful and I had a great time, the ladies in store were so much help & it was a wonderful experience💕”

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“Bettyonce Boutique is the best in town! I accompanied my Sister to choose her Wedding dress and it was a beautiful experience. The customer service is excellent!! In addition, the Bridal dresses are gorgeous! I truly recommend it to future Brides.”

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About Us
Whether you’re looking for a timeless A-line, a dramatic ball gown, or a sleek mermaid silhouette, our collection has something for every style and every bride.
With sizes from 0 to 28, we celebrate every shape, and our team is committed to helping you feel like the best version of yourself.
Your wedding is a once-in-a-lifetime moment. Let’s make sure your dress shopping is just as special. Book your appointment today, and let’s find the dress you’ll fall in love with!
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Discover Your Dream Dress Collection

Frequently Asked Questions

  • No, walk-ins are welcome! However, we recommend scheduling an appointment so we can give you personalized attention and ensure a smooth, stress-free experience.


  • We proudly carry sizes from 0 to 28 so every bride can find the perfect fit for her special day.


  • Yes! We offer 5-day rental options at half price. The rental includes standard cleaning, and you can still enjoy our special discounts and perks.

  • We offer exchanges or store credit within 10 days of purchase. All items must be unworn, unwashed, and in their original condition with tags attached. Please note that all sales are final on marked-down items.


  • We’re on the second floor of South Shore Plaza in Braintree, MA, right next to Nordstrom. Our address is 250 Granite Street, and we’re open 7 days a week for your convenience.